An evolution on social media defines the brand AMIRI. It's a true hashtags-to-riches story, with designer Mike Amiri launching his vision to the masses via Instagram. Combining his passions of haute couture and the street style of his native California, the designer has developed a brand that's quickly become a global icon. And though it's now worn worldwide, AMIRI's amped-up streetwear is still crafted on the West Coast and bears the mark of the LA basement where it all began.

The AMIRI fashion formula is a divine fusion of rootsy rock 'n' roll and elevated aesthetics. Explore our men's AMIRI clothing collection and discover for yourself why this daring brand wins hearts. Shop jeans that seem to have been transported from a future stamped with the label's now-famous logo. Of course, AMIRI's signature jeans are customized by hand with rips, patches and precision detailing.